We aim at making influence marketing
more authentic, trustworthy and long-lasting.
Traditional Influence Marketing platforms
Professional and wanna-be influencers working for remuneration
Genuine customers collaborating with brands they love
Large and authentic communities of brands lovers
Short-term transactional relation with influencers
Long-lasting relation with an exclusive community
Low targeted audience
Limited engagement rate (1-4%)
High engagement rate (up to 20%)
No / Limited word of mouth generated by professional influencers
Important word-of-mouth generated between Whisperers and their audience
Limited amount of UGC created
Large amount of genuine & creative UGC created
Nano-influence in the press
Nano influencers are the everyday consumers and have 1,000 to 5,000 followers. Since they are telling their small community about the products they love, they are trusted by their friends while creating valuable content for brands."
What they lack in reach, they make up for in intimacy or real-time personalisation of the brand. [...] You’re far more likely to book a holiday on the suggestion of a discerning friend than some random celebrity."
When they recommend a shampoo, a lotion or a furniture brand on Instagram, their word seems as genuine as advice from a friend.
Brands enjoy working with them partly because they are easy to deal with."