Our mission

We aim at making influence marketing
more authentic, trustworthy and long-lasting.

From

To

Traditional Influence Marketing platforms

Whisp Community Influencers Nano

Professional and wanna-be influencers working for remuneration​

Genuine customers collaborating with brands they love

Individual influencers​

Large and authentic communities of brands lovers

Short-term transactional relation with influencers

Long-lasting relation with an exclusive community

Low targeted audience

Hyper-targeted audience

Limited engagement rate (1-4%)

High engagement rate (up to 20%)

No / Limited word of mouth generated by professional influencers

Important word-of-mouth generated between Whisperers and their audience

Limited amount of UGC created​

Large amount of genuine & creative UGC created​

Nano-influence in the press

"The current influencer marketing landscape highlights how millennial and Gen Z consumers want to interact with brands and influencers; leading to content and partnerships that rely on trust and value.
[...]
Nano influencers are the everyday consumers and have 1,000 to 5,000 followers. Since they are telling their small community about the products they love, they are trusted by their friends while creating valuable content for brands."
Forbes Influencer Post Logo
"Perfectly ordinary digital citizens, with follower counts as low as 1,000, are being courted for their influence. The whole point is that they are not famous.

What they lack in reach, they make up for in intimacy or real-time personalisation of the brand. [...] You’re far more likely to book a holiday on the suggestion of a discerning friend than some random celebrity."

Guardian Influencer Post Logo
"[Nano-influencers] lack of fame is one of the qualities that make them approachable.

When they recommend a shampoo, a lotion or a furniture brand on Instagram, their word seems as genuine as advice from a friend.

Brands enjoy working with them partly because they are easy to deal with."

NYT Influencer Post Logo
some cool facts about

NANO-INFLUENCERS

0 %
of consumers are influenced by the recommendations of their peers in buying decisions
0 x
higher engagement rate with nano-influencers versus large influencers
0
Whisperers ready to collaborate with their favorite brands